Materials (IEC and BCC materials) and publications of the campaign play vital role in changing the values. These publications also help in deepening of changes. For the Change Makers, a number of communication materials/ publications are brought about including booklets, leaflets, posters, stickers, flipcharts, documentary, tv spot, radio spot, talk show etc. These materials are developed in a way that they would be suitable for people of all ages and types young and old, male and female, rural and urban. One interesting characteristics of these communication materials are that they do not offer suggestions to solve any problem. Rather they point out the different dimensions of the problems so that individuals corroborating to the problem can decide and act themselves in overcoming such problems.